EA Sports teased their new narrative-focused mode in Madden 18 during its announcement a few weeks ago. Kicking off their EA Play conference, they showed it off a little bit more, as well as announcing the title "Long Shot."
"Powered by Frostbite, Long Shot is Madden NFL's first-ever cinematic and playable story mode where your decisions lead forgotten prospect, Devin Wade on the pursuit to hear his name called on NFL Draft day. Learn more: http://x.ea.com/32046." -[via EA SPORTS YouTube Channel]